AAA: Cruise Bookings Surge 18% among Minnesotans in 2017

BURNSVILLE, Mn, (April 26, 2017) – The cruise industry is already making waves in 2017. AAA cruise bookings in Minnesota increased 18 percent - compared to the same period last year.
"Cruises are already one of the most popular vacations booked through AAA, and this year they are dominating the market," said Vicky Evans, Assistant Vice President, Travel Sales Development, AAA - The Auto Club Group. "One of the reasons we attribute such a surge in bookings is the result of pent-up demand from 2016, due to health and economic concerns. Now it seems people's minds have reset with the new year and travelers are stretching their sea legs."

New Ships Increase Capacity; Record-setting Number of Cruise Passengers Expected
More people are forecast to board a cruise this year than ever before. The Cruise Line International Association (CLIA) forecasts a record-setting 25.3 million people will board an ocean liner worldwide, which is a 4.5 percent increase from last year. CLIA attributes the growth to larger capacity, new builds, more local ports and destinations, and new onboard/onshore activities that match demands of consumers. 

Travelers can review the latest cruise offers at
"The cruise industry is in a constant state of change, in hopes of attracting first-time and repeat cruisers," Evans said. "Every year, cruise lines unveil new ships that are bigger and better than their predecessors. Some of the newest ships offer onboard activities like bumper cars, skydiving, ice skating, and rock climbing. So there really is something for everyone, and you do not have to leave the ship to find it."
Top Cruise Destinations
(Based on AAA bookings)
Ocean Cruises River Cruises
  1. Europe
  2. Caribbean
  3. Alaska
  4. Canada/New England
  5. Australia/New Zealand
  1. Europe
  2. Mississippi River
  3. Southeast Asia
  4. Africa
  5. Egypt
Where are they going?
Ocean cruises have always been the most popular form of cruising for families and young adults; however AAA travel agents have noted surging demand for river cruising this year.

"Europe is a hot cruise destination this year, because the Euro has lost value and many travelers who have already visited the Caribbean and Alaska, are looking for new destinations to explore," Evans said. "Many Travelers prefer visiting Europe on a cruise, because it is a convenient way to visit several countries in a single trip, while only having to check-in and unpack once. Some of the most popular European cruises this year are to Northern Europe and the Mediterranean. While there are a wealth of options for cruisers who want to visit Europe, river cruises are popular in this region, because the atmosphere is more intimate and the ships visit interior countries where the waters are too shallow or narrow for big ocean liners."

When are they going?
The summer is always a popular season for cruisers and this year is no exception. AAA has also noted strong growth in bookings for the year-end holiday season, which is unusual to see this early in the year.

"Cruising during the holidays is extremely popular, because the kids are out of school and the whole family can travel together without having to worry about cooking or cleaning up," said Evans. "Holiday and summer cruises are often fully booked. The price for these cruises will only get higher as availability shrinks. So Minnesotans thinking about taking a cruise this year, should book now in order to get the best rate." 

Top Tips for Booking a Cruise

About the Survey
The AAA Consumer Pulse™ Survey was conducted online among residents living in Minnesota from September 28, 2016 – October 6, 2016.  A total of 401 residents completed the survey.  Survey results have margin of error of ± 4.9 percentage points.  Responses are weighted by gender and age to ensure reliable and accurate representation of the adult population (18+) in Minnesota.